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CONTEXT
The 2010 primeur campagne

Famous people have contributed to the making of this film. All the interviews were conducted in 2011 for the 2010 primeur campaign, mainly during the wine tasting week in Bordeaux and its surrounding area....

OBJECTIVE
The primeur, an unknown world

With this film, our key objective is to explain how the sales system of Bordeaux classified growths works.This film targets wine publics, amateurs and wine professionals located all around the world.

Chapters
The primeur from every angle

This film covers several elements allowing viewers to really understand the primeur phenomenon

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